What does the environment in BC mean to British Columbians??

I am going to make a survey and talk to people about what the landscape of BC means to people who live here.
How do they interact with BC's wilderness and wildlife?
What activities do they do?
What do they do to lessen the negative impact they have on the environment?
How would they describe BC and its nature?

My own keywords:
mysterious
private
unknown
dangerous
but...
refreshing
invigorating
healthy
active
beautiful
changing
surprising
curious
fun

A project that incorporates these words could be a massive outdoor Capture-the-Flag-to-Save-the-Environment event for kids and their parents (perhaps). I think if I make it fun, people will be more inclined to appreciate the message. Also, being outside and experiencing nature will make people more aware of the importance of it.